BENEFITS OF SEGMENTATION in Marketing and Sales
WARNING, this will get a bit granular… but as a leader it is good for you to know what can be done. It will help you hire the right people.
BENEFITS OF SEGMENTATION:
➤ Personalize your emails to increase conversion
➤ Select your audience through trial and error
➤ Create email groups based on data
➤ Segment emails according to data
➤ Set multiple subgroups
➤ Filter out contacts accordingly
Segment marketing, or market segmentation, is the process of dividing your target market into smaller subgroups with the goal of better understanding your audience to target them with the right message, and finding the right audience which matches what you offer.
Accurately aim at the right audience, at the right time, with the right message. One of that is relevant to THEM!
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